Dialoguing, literally, with technology is increasingly becoming a daily habit for many users because it allows them to get information (e.g., "What's on my calendar today?") and perform actions (such as "Put this product in your cart").
Eyes and hands are finally free, and communication takes place immediately and fluidly.
It is the data that give perspective on the evolution of voice technology.
That of virtual assistants is the fastest growing technology market in the world. Voice technology is set to free us from screens, giving us back time and improving the efficiency of our daily lives.
Not only that, voice technology offers exciting business opportunities.
Assistants are able to constantly improve performance by responding more and more accurately and relevantly to people's requests.
l customer service is one of the areas, along with theinternet banking, where voice assistants can be effective right out of the box, reducing the burden on customer service staff across different touchpoints. But that's not all: voice can guide users in reservation services, gaming, and e-commerce.
While at present they are mainly used in customer service, voice assistants could in time improve business performance in other areas as well.
Just think of the relationship between colleagues or the performance of HR operations. For example, managing time tables and work shifts.
Another area of future use for IVR systems is security.
Banks, lending or insurance institutions, and any business wishing to add an extra layer of privacy can focus on text-to-speech for user recognition.
Even in diagnostics or education, voice technology has the potential to change the lives of millions of people.
Already today, voice assistants such as those from Google and Amazon can report health problems, send distress signals, support the study of those with learning disabilities, and much more. It is a support system that is set to grow as voice technologies are introduced by companies and institutions.
Voice makes appointments, gives information about events, and is especially useful for navigating those who are visually impaired. You can also apply it to workflow management in your office to streamline operations.
We can use a voice device anywhere: on a website, on the smartphone, via smart speaker or mobile app at any time of our day.
It is therefore safe to assume that the use of voice assistants and other types of voice-based artificial intelligence is in the future plans of any company, regardless of business sector or size.
Voice at the center of a major behavioral change on the part of the user, accelerated by technological development.
Users, accustomed to typing searches-first only on PCs, now also from
smartphones-have begun to use a new medium to interact with the Web.
The history of technology and marketing has taught us that when a transformation involves changing user behavior, the rules of the game change, the way of marketing changes, the product itself changes.
By integrating voice apps into their marketing, companies have the opportunity for measurable data and increased engagement.
There are studies showing that audio, compared to the visual world, has a higher level of engagement because it involves active imagination. In addition, the timing is optimized because the interaction often takes place via smartphone, which is now ubiquitous during people's day.
In a world of voice assistants, the company-and its voice representation-must serve the target audience and ensure recognition and trust. Do not make the brand's voice design too subservient: what matters is to differentiate yourself by ensuring an artificially intelligent design but with a human quality. This will help establish a connection with the target audience through this channel. It is becoming increasingly important what the user wants to hear rather than what you want to say.
This means that paying attention to target audiences-and this is a possibility that voice-based platforms will offer-will increasingly become a priority.
In conclusion, in the medium term, language will become easier to use for finding information, interacting with objects, and securely accessing services of all kinds, both in consultation and for dispositive activities. What is limiting the growth of the market is the accuracy in recognizing some accents and regional dialects, but the continued development of advanced technologies and algorithms, as well as how to implement them within complex business processes, are having a rapid acceleration with important benefits and spillovers to the entire "Voice & Speech Recognition" segment.
Dialoguing, literally, with technology is increasingly becoming a daily habit for many users because it allows them to get information (e.g., "What's on my calendar today?") and perform actions (such as "Put this product in your cart").
Eyes and hands are finally free, and communication takes place immediately and fluidly.
It is the data that give perspective on the evolution of voice technology.
That of virtual assistants is the fastest growing technology market in the world.
Voice technology is set to free us from screens, giving us back time and improving the efficiency of our daily lives.
Not only that, voice technology offers exciting business opportunities.
Voice Technology overcomes our limitations and returns enormous potential.
Assistants are able to constantly improve performance by responding more and more accurately and relevantly to people's requests.
l customer service is one of the areas, along with theinternet banking, where voice assistants can be effective right out of the box, reducing the burden on customer service staff across different touchpoints. But that's not all: voice can guide users in reservation services, gaming, and e-commerce.
If at present they are mainly used in customer service,
voice assistants could in time improve business performance in other areas as well.
Just think of the relationship between colleagues or the performance of HR operations.
For example, managing time tables and work shifts.
Another area of future use for IVR systems is security.
Banks, lending or insurance institutions, and any business wishing to add an extra layer of privacy can focus on text-to-speech for user recognition.
Even in diagnostics or education, voice technology has the potential to change the lives of millions of people.
Already today, voice assistants such as those from Google and Amazon can report health problems, send distress signals, support the study of those with learning disabilities, and much more.
It is a support system that is set to grow as voice technologies are introduced by companies and institutions.
Voice makes appointments, gives information about events, and is especially useful for navigating those who are visually impaired. You can also apply it to workflow management in your office to streamline operations.
We can use a voice device anywhere: on a website, on the smartphone, via smart speaker or mobile app at any time of our day.
It is therefore safe to assume that the use of voice assistants and other types of voice-based artificial intelligence is in the future plans of any company, regardless of business sector or size.
Voice at the center of a major behavioral change on the part of the user, accelerated by technological development.
Users, accustomed to typing searches-first only on PCs, now also from
smartphones-have begun to use a new medium to interact with the Web.
The history of technology and marketing has taught us that when a transformation involves changing user behavior, the rules of the game change, the way of marketing changes, the product itself changes.
By integrating voice apps into their marketing, companies have the opportunity for measurable data and increased engagement.
There are studies showing that audio, compared to the visual world, has a higher level of engagement because it involves active imagination. In addition, the timing is optimized because the interaction often takes place via smartphone, which is now ubiquitous during people's day.
In a world of voice assistants, the company-and its voice representation-must serve the target audience and ensure recognition and trust. Do not make the brand's voice design too subservient: what matters is to differentiate yourself by ensuring an artificially intelligent design but with a human quality. This will help establish a connection with the target audience through this channel. It is becoming increasingly important what the user wants to hear rather than what you want to say.
This means that paying attention to target audiences-and this is a possibility that voice-based platforms will offer-will increasingly become a priority.
In conclusion, in the medium term, language will become easier to use for finding information, interacting with objects, and securely accessing services of all kinds, both in consultation and for dispositive activities. What is limiting the growth of the market is the accuracy in recognizing some accents and regional dialects, but the continued development of advanced technologies and algorithms, as well as how to implement them within complex business processes, are having a rapid acceleration with important benefits and spillovers to the entire "Voice & Speech Recognition" segment.
Dialoguing, literally, with technology is increasingly becoming a daily habit for many users because it allows them to get information (e.g., "What's on my calendar today?") and perform actions (such as "Put this product in your cart").
Eyes and hands are finally free, and communication takes place immediately and fluidly.
It is the data that give perspective on the evolution of voice technology.
That of virtual assistants is the fastest growing technology market in the world. Voice technology is set to free us from screens, giving us back time and improving the efficiency of our daily lives.
Not only that, voice technology offers exciting business opportunities.
Assistants are able to constantly improve performance by responding more and more accurately and relevantly to people's requests.
l customer service is one of the areas, along with theinternet banking, where voice assistants can be effective right out of the box, reducing the burden on customer service staff across different touchpoints. But that's not all: voice can guide users in reservation services, gaming, and e-commerce.
While at present they are mainly used in customer service, voice assistants could in time improve business performance in other areas as well.
Just think of the relationship between colleagues or the performance of HR operations. For example, managing time tables and work shifts.
Another area of future use for IVR systems is security.
Banks, lending or insurance institutions, and any business wishing to add an extra layer of privacy can focus on text-to-speech for user recognition.
Even in diagnostics or education, voice technology has the potential to change the lives of millions of people.
Already today, voice assistants such as those from Google and Amazon can report health problems, send distress signals, support the study of those with learning disabilities, and much more. It is a support system that is set to grow as voice technologies are introduced by companies and institutions.
Voice makes appointments, gives information about events, and is especially useful for navigating those who are visually impaired. You can also apply it to workflow management in your office to streamline operations.
We can use a voice device anywhere: on a website, on the smartphone, via smart speaker or mobile app at any time of our day.
It is therefore safe to assume that the use of voice assistants and other types of voice-based artificial intelligence is in the future plans of any company, regardless of business sector or size.
Voice at the center of a major behavioral change on the part of the user, accelerated by technological development.
Users, accustomed to typing searches-first only on PCs, now also from
smartphones-have begun to use a new medium to interact with the Web.
The history of technology and marketing has taught us that when a transformation involves changing user behavior, the rules of the game change, the way of marketing changes, the product itself changes.
By integrating voice apps into their marketing, companies have the opportunity for measurable data and increased engagement.
There are studies showing that audio, compared to the visual world, has a higher level of engagement because it involves active imagination. In addition, the timing is optimized because the interaction often takes place via smartphone, which is now ubiquitous during people's day.
In a world of voice assistants, the company-and its voice representation-must serve the target audience and ensure recognition and trust. Do not make the brand's voice design too subservient: what matters is to differentiate yourself by ensuring an artificially intelligent design but with a human quality. This will help establish a connection with the target audience through this channel. It is becoming increasingly important what the user wants to hear rather than what you want to say.
This means that paying attention to target audiences-and this is a possibility that voice-based platforms will offer-will increasingly become a priority.
In conclusion, in the medium term, language will become easier to use for finding information, interacting with objects, and securely accessing services of all kinds, both in consultation and for dispositive activities. What is limiting the growth of the market is the accuracy in recognizing some accents and regional dialects, but the continued development of advanced technologies and algorithms, as well as how to implement them within complex business processes, are having a rapid acceleration with important benefits and spillovers to the entire "Voice & Speech Recognition" segment.
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Yes, I consent to the processing of my personal data for commercial communications and information about Voiceconcierge products and services, pursuant to Article 13 of EU Regulation 2016/679*"
Yes, I consent to the processing of my personal data for commercial communications and information about Voiceconcierge products and services, pursuant to Article 13 of EU Regulation 2016/679*"
