Unlike leisure travelers, business travelers are a market that knows no low season. Putting up with their needs, therefore, means guaranteeing the facility fixed revenue, year-round.
Professionals travel for well-defined periods and reasons and tend to prefer, even at the booking stage, facilities that ensure speed, efficiency and ease of use.
Reaching them is not easy, but technology is a valuable tool for building their loyalty and gaining the most from their stay, even if you are used to a leisure clientele.
Indeed, what distinguishes business travelers is their strong digital inclination and a great openness to innovation, CWT research shows.
Their favorite innovations are online check-in, Google services, real-time services automated reception. Thus, their ideal hotel is technologically advanced: fast wifi and real-time services are determining factors in their choice. Voice Concierge staff will support you on your journey.
Things to do to attract and retain business customers
You don't have to be the top of innovation or put robots in the front desk: retaining business travelers all it takes is a few, targeted steps.
Faster response times
Business travelers have busy schedules and finite minutes-everything needs to be as quick and easy as possible. Reducing waiting times for operations such as check in, check out, and bar/restaurant service and transfer reservations is definitely a good place to start. How?By automating the handling of requests: if the reservation of a service such as transfer is notified directly to the partner and the room service directly to the designated department, avoiding the step through the reception, the handling time of each task is greatly reduced and the guest, the business guest in particular, will be more satisfied.
Discover the first channel for automated request and staff management
Expands service offerings
The amenities most coveted by business travelers are the gym, spa, transfer,
secure parking and a good wifi connection.
According to Trivago research, the lack of a good connection emerges from almost all reviews. Business travelers are also willing to pay more for one.
You can invest in upgraded wifi and pay for it . If you decide to leave the access free, show access details at various points in the facility. If you have decided to target this kind of audience, it might be worthwhile to upgrade the shared spaces by making them more comfortable, with tables and chairs where you can work in peace. Coworking spaces and meeting rooms are popular with this audience.
The right technology
Business travelers expect to find new technologies in hotels as well.
Smartphone addicts, they are the target audience most likely to use hotel apps, to plan travel, get info and purchase services in a few clicks. However, apps, which must be downloaded and then perhaps uninstalled to recover memory, are already outdated: virtual reality and artificial intelligence have given technology a new direction, focusing on immediacy and ease of use.
Among emerging technologies, the most comprehensive and competitive for the hospitality industry is definitely voice. After all, nothing is as natural as speaking.
An in-room voice assistant that answers all guest questions, offers assistance and books services in real time is the ideal tool to anticipate the needs of business travelers who do not like to waste time with apps and brochures.
Flexibility and targeted services
Business travelers tend to work well beyond the traditional eight hours, and what distinguishes their stay is high productivity. Every second is precious and should be optimized: some hotels charge a fee for flexible check-in and check-out times, while in others late checkout is free. In either case, it's a good idea: business travelers have flexible schedules and may need to stay longer at the hotel. Then if the hotel has an in-house restaurant that allows late dining or efficient room service (because, you know, meetings often go long), then they are likely to return. Not to mention that you will then boost earnings by beating out competition from food delivery services.
Business men usually have a neat look and care a lot about image. Smart suits can get dirty and wrinkled during travel and laundry, in-house or contracted, and a very popular service for this type of guest. There are some who provide an ironing board or kit directly in the room, so that the guest can use it whenever they want.
A professional laundry service is definitely more appreciated, and more profitable for the facility. In this case, efficiency and speed are key: delivery must be guaranteed within 24 hours and the customer must be able to request the service quickly and easily.
Unlike leisure travelers,
business travelers are a market that knows no low season. Accommodating their needs, therefore, means guaranteeing the facility fixed revenue, year-round.
Professionals travel for well-defined periods and reasons and tend to prefer, even at the booking stage, facilities that ensure speed, efficiency and ease of use.
Reaching them is not easy, but technology is a valuable tool for building their loyalty and gaining the most from their stay, even if you are used to a leisure clientele.
Indeed, what distinguishes business travelers is their strong digital inclination and a great openness to innovation, CWT research shows.
Favorite innovations include online check-in, Google services, real-time services automated reception.
Thus, their ideal hotel is technologically advanced: fast wifi and real-time services are factors in their choice.
Voice Concierge staff will support you on your journey.
Things to do to attract and retain business customers
You don't have to be the top innovator or put robots in the front desk: all it takes to build loyalty among business travelers is a few, targeted steps.
Faster response times
Business travelers have busy schedules and finite minutes-everything needs to be as quick and easy as possible. Reducing the waiting time for operations such as check in, check out and booking bar/restaurant service and transfers is definitely a good place to start. How? By automating the handling of requests:
if the reservation of a service such as transfer is notified directly to the partner and the room service directly to the designated department, avoiding the step through the front desk, the handling time of each task is greatly reduced and the guest, the business guest in particular, will be more satisfied.
Discover the first channel for automated request and staff management
The amenities that are most coveted by business travelers are a gym, spa, transfer, secure parking, and a good wifi connection.
According to research by Trivago, the lack of a good connection emerges from almost all reviews.
Business travelers are also willing to pay more for one.
You can invest in upgraded wifi and pay for it . If you decide to leave the access free, show access details at various points in the facility.
If you have decided to target this kind of audience, it might be worthwhile to upgrade the shared spaces by making them more comfortable, with tables and chairs where you can work in peace. Coworking spaces and meeting rooms are popular with this audience.
The right technology
Business travelers expect to find new technologies in hotels as well.
Smartphone addicts, they are the target audience most likely to use hotel apps, to plan travel, get info and purchase services in a few clicks.
However, apps, which must be downloaded and then perhaps uninstalled to recover memory, are already outdated: virtual reality and artificial intelligence have set a new course for technology, focusing on immediacy and ease of use.
Among emerging technologies, the most comprehensive and competitive for the hospitality industry is definitely voice. After all, nothing is as natural as speaking.
An in-room voice assistant that answers all guest questions, offers assistance and books services in real time is the ideal tool to anticipate the needs of business travelers who do not like to waste time with apps and brochures.
Flexibility and targeted services
Business travelers tend to work well beyond the traditional eight hours, and what distinguishes their stay is high productivity. Every second is precious and should be optimized: some hotels charge a fee for flexible check-in and check-out times, while in others late checkout is free. In either case, it's a good idea: business travelers have flexible schedules and may need to stay longer at the hotel.
Then if the hotel has an in-house restaurant that allows late dining or efficient room service (because, you know, meetings often go long), then they are likely to return. Not to mention that you will then increase revenue by beating out competition from food delivery services.
Business men usually have a polished look and care a lot about image.
Smart suits can get dirty and wrinkled during travel and laundry, in-house or contracted, and a service highly valued by this type of guest.
There is someone who provides an ironing board or kit directly in the room so that the guest can use it whenever they want.
A professional laundry service is definitely more appreciated, and more profitable for the facility.
In this case, efficiency and speed are key: delivery must be guaranteed within 24 hours and the customer must be able to request the service quickly and easily.
Unlike leisure travelers, business travelers are a market that knows no low season. Putting up with their needs, therefore, means guaranteeing the facility fixed revenue, year-round.
Professionals travel for well-defined periods and reasons and tend to prefer, even at the booking stage, facilities that ensure speed, efficiency and ease of use.
Reaching them is not easy, but technology is a valuable tool for building their loyalty and gaining the most from their stay, even if you are used to a leisure clientele.
Indeed, what distinguishes business travelers is their strong digital inclination and a great openness to innovation, CWT research shows.
Favorite innovations include online check-in, Google services, real-time services automated reception. Thus, their ideal hotel is technologically advanced: fast wifi and real-time services are determining factors in their choice.
Voice Concierge staff will support you on your journey.
Things to do to attract and retain business customers
You don't have to be the top innovator or put robots in the front desk: all it takes to build loyalty among business travelers is a few, targeted steps.
Faster response times
Business travelers have busy schedules and finite minutes-everything needs to be as quick and easy as possible. Reducing waiting times for operations such as check in, check out, and bar/restaurant service and transfer reservations is definitely a good place to start. How? By automating the handling of requests: if the reservation of a service such as transfer is notified directly to the partner and the room service directly to the designated department, avoiding the step through the front desk,
the handling time of each task is greatly reduced and the guest, the business guest in particular, will be more satisfied.
Discover the first channel for automated request and staff management
The amenities most coveted by business travelers are the gym, spa, transfer,
secure parking and a good wifi connection.
According to Trivago research, the lack of a good connection emerges from almost all reviews. Business travelers are also willing to pay more for one.
You can invest in upgraded wifi and pay for it . If you decide to leave the access free, show access details at various points in the facility. If you have decided to target this kind of audience, it might be worthwhile to upgrade the shared spaces by making them more comfortable, with tables and chairs where you can work in peace. Coworking spaces and meeting rooms are popular with this audience.
The right technology
Business travelers expect to find new technologies in hotels as well.
Smartphone addicts, they are the target audience most likely to use hotel apps, to plan travel, get info and purchase services in a few clicks. However, apps, which must be downloaded and then perhaps uninstalled to recover memory, are already outdated: virtual reality and artificial intelligence have set a new course for technology, focusing on immediacy and ease of use.
Among emerging technologies, the most comprehensive and competitive for the hospitality industry is definitely voice. After all, nothing is as natural as speaking.
An in-room voice assistant that answers all guest questions, offers assistance and books services in real time is the ideal tool to anticipate the needs of business travelers who do not like to waste time with apps and brochures.
Flexibility and targeted services
Business travelers tend to work well beyond the classic eight hours, and what distinguishes their stay is high productivity. Every second is precious and should be optimized: some hotels charge a fee for flexible check-in and check-out times, while in others late checkout is free. In either case, it's a good idea:
business travelers have flexible schedules and may need to stay longer at the hotel.
Then if the hotel has an in-house restaurant that allows late dining or efficient room service (because, you know, meetings often go long), then they are likely to return. Not to mention that you will then boost earnings by beating out competition from food delivery services.
Business men usually have a well-groomed look and value image.
Smart suits can get dirty and wrinkled during travel, and laundry, in-house or contracted, is a popular service for this type of guest.
There are some who provide an ironing board or kit right in the room so the guest can use it whenever they want. A professional laundry service is certainly more appreciated, and more profitable for the facility. In this case, efficiency and speed are key: delivery should be guaranteed within 24 hours, and the guest should be able to request the service quickly and easily.
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Yes, I consent to the processing of my personal data for commercial communications and information about Voiceconcierge products and services, pursuant to Article 13 of EU Regulation 2016/679*"
Yes, I consent to the processing of my personal data for commercial communications and information about Voiceconcierge products and services, pursuant to Article 13 of EU Regulation 2016/679*"
