If you have a pool or spa, take advantage of them as much as you can and open them up to outside guests.
Add free use of towels or a welcome drink. Don't limit access times too much, for example to a maximum of two hours: you will then have the opportunity to sell additional services, such as lunch or dinner, perhaps at a small discount. In this way, guests will feel incentivized to buy the full offer because it is competitive with what they would have spent elsewhere (they have to eat somewhere, right?) . They will be more than willing to spend a little more if the service maintains, indeed exceeds, expectations.
The same goes for ancillary services such as rental, partner restaurant, tours, and experiences. One might think that the right time to offer them would be at check in, but this is a delicate time when the guest might be tired and unreceptive.
Voice Concierge covers more than 40 interactions, divided between Information, Advice and Services.
By dialoguing with the in-room assistant, the guest discovers services and can book them.
It will be easier to communicate offers during the stay, rather than at check-in, when the guest is just in a hurry to take possession of the room.
Every little need that arises during the stay, from what to do to where to eat, can lead to a sale. In the U.S., many facilities have advertising from a "sponsor," for example, a food delivery chain, on the cards to enter the room.
The sponsor pays for the cards and gets visibility. But what if instead of selling themselves to outsiders to save some money, hotels instead advertised their own service?
The guest would find out in time and be much more likely to buy it.
In fact, guests often only learn about certain services late in their stay, when they have already planned their days differently.
Research by PetPassion.tv, the channel dedicated to those with pets, revealed that only 29% of travelers found hotels with dedicated services for 4-legged guests. Instead, 18% said the facility placed many restrictions.
In other words, finding a friendly accommodation is really difficult for those traveling with a dog and cat in tow.
To stand out, all you need to do is provide pet amenities and ensure veterinary care by arranging with a nearby center (which can give you a commission per customer).
Unsatisfied, with a good disposition to spend, pet travelers are an easy target audience to serve, providing good cross-selling opportunities.
Free "normal" line, paid "enhanced" line. In this case it is not enough to specify that it is faster, but that it will be useful if you want to video call your family or use a vpn for work.
This option can be proposed to guests arriving after a long trip or to business clients, eager to carve out a relaxing break between commitments.
The proposal, for example, may consist of offering a massage as early as the first day and the possibility of booking additional treatments during the stay.
Aiming at a specific target clientele, this solution can bring excellent results, making the most of one of the most sought-after areas of the facility.
When guests are on vacation to celebrate a particular event, birthday or anniversary, they will be more likely to purchase services that make their stay memorable: breakfast in the room, drinks in bed, decorations and flowers.
An arrangement with local producers always comes in handy. Specialties, traditional local wines, special items: a satisfied guest is more likely to want to take a souvenir of the pleasant experience with them. When checking out, you can propose that the guest also join the loyalty program by purchasing a discount voucher to use the services during the next stay.
To plan an appropriate cross-selling strategy, it is necessary to identify the target audience and then target the right services. Business clients for example, who travel year-round, are a constant source of revenue: transfers, laundry, massages and super wifi and fast room service are the most welcome services. Click here to learn about cross-selling strategies for business clientele (link to other article).
Free "normal" line, paid "enhanced" line. In this case it is not enough to specify that it is faster, but that it will be useful if you want to video call your family or use a vpn for work.
This option can be proposed to guests arriving after a long trip or to business clients, eager to carve out a relaxing break between commitments.
The proposal, for example, may consist of offering a massage as early as the first day and the possibility of booking additional treatments during the stay.
Aiming at a specific target clientele, this solution can bring excellent results, making the most of one of the most sought-after areas of the facility.
When guests are on vacation to celebrate a particular event, birthday or anniversary, they will be more likely to purchase services that make their stay memorable: breakfast in the room, drinks in bed, decorations and flowers.
An arrangement with local producers always comes in handy. Specialties, traditional local wines, special items: a satisfied guest is more likely to want to take a souvenir of the pleasant experience with them. When checking out, you can propose that the guest also join the loyalty program by purchasing a discount voucher to use the services during the next stay.
To plan an appropriate cross-selling strategy, it is necessary to identify the target audience and then target the right services. Business clients for example, who travel year-round, are a constant source of revenue: transfers, laundry, massages and super wifi and fast room service are the most welcome services. Click here to learn about cross-selling strategies for business clientele (link to other article).
REVENUE STRATEGIES
Cross selling is the selling of extra services: doing it right means making an all-around profit while enhancing the guest experience. Not implementing these strategies reduces the value of the guest to the reservation alone.
But today, more than ever, it is necessary to maximize revenue per room by focusing on those who are already in the facility.
Most hoteliers tend to invest heavily in communication
pre stay but for selling extras it is not a useful strategy: in fact, the main opportunities for cross selling occur during the stay. According to the Cornell University School of Hotel Administration, one of the world's leading institutes for research and teaching in the hospitality field,the services that impact the reservation are almost never those that are then actually used.
During the stay, the guest purchases and appreciates totally different services.
Free "normal" line, paid "enhanced" line. In this case it is not enough to specify that it is faster, but that it will be useful if you want to video call your family or use a vpn for work.
This option can be offered to guests arriving after a long trip or to business clients, who are eager to carve out a relaxing break between commitments.
The proposal, for example, may consist of offering a massage as early as the
first day and the possibility of booking other treatments during the stay.
Aiming at a specific target clientele, this solution can bring excellent results, making the most of one of the most sought-after areas of the facility.
When guests are on vacation to celebrate a particular event, birthday or anniversary, they will be more likely to purchase services that make their stay memorable: breakfast in the room, drinks in bed, decorations and flowers.
An arrangement with local producers always comes in handy. Specialties, traditional local wines, special items: a satisfied guest is more likely to want to take a souvenir of the pleasant experience with them. When checking out, you can propose that the guest also join the loyalty program by purchasing a discount voucher to use the services during the next stay.
To plan an appropriate cross-selling strategy, it is necessary to identify the target audience and then target the right services. Business clients for example, who travel year-round, are a constant source of revenue: transfers, laundry, massages and super wifi and fast room service are the most welcome services. Click here to learn about cross-selling strategies for business clientele (link to other article).
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Yes, I consent to the processing of my personal data for commercial communications and information about Voiceconcierge products and services, pursuant to Article 13 of EU Regulation 2016/679*"
Yes, I consent to the processing of my personal data for commercial communications and information about Voiceconcierge products and services, pursuant to Article 13 of EU Regulation 2016/679*"
